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Developer Relations vs. Developer Marketing: Roles, Responsibilities, and Collaboration
DevRel and Developer Marketing overlap but aren't the same. Here's how to structure both teams for maximum impact without duplication or tension.
Marketing Web3 Products: What Traditional PMM Gets Wrong
Web3 buyers don't respond to traditional enterprise software marketing. After failing with standard B2B tactics, here's what actually works in crypto...
Managing PMM vendors: Renewals, consolidation, and negotiations
Our PMM tool vendors auto-renewed at higher prices every year. We were hemorrhaging budget on tools we barely used. Here's how we took control.
What Pipeline Analysis Revealed About Our Positioning
I thought our positioning was working. Then I analyzed pipeline data by segment and competitor and realized we'd been messaging to the wrong audience...
QBR Frameworks for Product Marketing: Conducting Quarterly Business Reviews That Drive Strategic Alignment
Design and execute quarterly business reviews that demonstrate product marketing value, align stakeholders around priorities, and secure resources for...
ProductBoard vs. Aha vs. Notion for Product Roadmapping
We paid $16K for ProductBoard to manage product roadmapping. Then I realized PMM doesn't own the roadmap—we just need to align launches and messaging...
Working with Technical Founders on Messaging
Your technical founder wants to lead with architecture diagrams and technical specs. Prospects need business value. Here's how to bridge the gap.
Partner Marketing That Actually Drives Co-Sell Pipeline
Most partner programs generate zero pipeline. Here's how to build co-marketing that creates real revenue, not just press releases.
Competitive Feature Comparison: How to Present Honestly Without Losing
Feature comparison charts that lie create distrust. Here's how to compare honestly while still winning the positioning battle.
Onboarding Checklists: Driving Activation Through Clear, Actionable Task Lists
Design onboarding checklists that guide users to activation through strategic task selection, psychological motivation principles, and measurement...
Launch Retrospectives: How to Learn From Every Product Launch and Improve Over Time
Most teams repeat the same launch mistakes. Here's the retrospective framework that turns launches into learning.
Activation Cohort Analysis Changed Our Product Strategy
We thought our activation problem was universal. Then I segmented activation rates by cohort characteristics and discovered we had three completely...