Executive Communication · August 8, 2024
Design and execute quarterly business reviews that demonstrate product marketing value, align stakeholders around priorities, and secure resources for...
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Buyers Guides · August 8, 2024
We paid $16K for ProductBoard to manage product roadmapping. Then I realized PMM doesn't own the roadmap—we just need to align launches and messaging...
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Founding PMMs · August 8, 2024
Your technical founder wants to lead with architecture diagrams and technical specs. Prospects need business value. Here's how to bridge the gap.
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Go-to-Market · August 7, 2024
Most partner programs generate zero pipeline. Here's how to build co-marketing that creates real revenue, not just press releases.
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Competitive Intelligence · August 7, 2024
Feature comparison charts that lie create distrust. Here's how to compare honestly while still winning the positioning battle.
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Product Adoption & Onboarding · August 2, 2024
Design onboarding checklists that guide users to activation through strategic task selection, psychological motivation principles, and measurement...
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Product Launch · August 2, 2024
Most teams repeat the same launch mistakes. Here's the retrospective framework that turns launches into learning.
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Product Adoption & Onboarding · August 2, 2024
We thought our activation problem was universal. Then I segmented activation rates by cohort characteristics and discovered we had three completely...
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Event Marketing & Field PMM · August 1, 2024
Our booth was professionally designed, on-brand, and completely ineffective. People walked past without stopping. Then we spent three hours observing...
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Event Marketing & Field PMM · August 1, 2024
We spent $55K on a solo event and generated $80K pipeline. Six months later, we ran a $28K partner event and generated $340K. Here's what changed.
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Product Marketing Frameworks · July 30, 2024
The Pragmatic Marketing Framework provides a complete blueprint for product management and product marketing, defining activities across market,...
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Developer & Technical Marketing · July 29, 2024
Discord and Slack are where developers hang out. Here's how to build technical communities that actually help developers and drive product adoption.
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