Win/Loss Analysis: The Framework for Learning from Every Deal
Most companies don't know why they win or lose deals. Here's how to build a win/loss program that actually improves win rates.
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HR Tech Product Marketing: Reaching the People Ops Buyer
The CHRO loved our HR platform demo. Then she said: 'This is great, but I need to know what my employees will actually think before I can buy it.'
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Crossing the Chasm Framework: Marketing Disruptive Products to Mainstream Customers
Geoffrey Moore's Crossing the Chasm framework explains why innovative products fail to reach mainstream markets and provides a strategy to bridge the gap.
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Category Creation at Series A: When and How to Define Your Own Market
Category creation sounds appealing, but most scale-ups should start by winning in existing categories. Here's when and how to do both.
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Building PMM Reporting Dashboards That Actually Drive Decisions
Product marketers need dashboards that surface actionable insights, not vanity metrics. Learn how to build reporting infrastructure that informs strategic decisions.
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Building Competitive Positioning Maps That Stick
Most positioning maps get presented once and forgotten. Here's how to build positioning visualizations that shape how your entire company talks about competitors.
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Travel Tech GTM Post-COVID: What Changed (and Stayed the Same)
COVID nearly killed our travel tech company. The recovery taught us which assumptions about travel buying behavior were permanently changed and which were just paused.
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User Education Programs: Building Scaled Learning That Drives Product Mastery
Design user education programs that help customers maximize product value through structured learning paths, diverse content formats, and measurement frameworks that prove ROI.
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