7 Value Proposition Mistakes That Kill Conversion (And How to Fix Them)
Your value prop might sound great internally but fall flat with prospects. Here are the most common mistakes PMMs make and how to fix them.
The Messaging Framework That Actually Scales Across Your Company
Most messaging frameworks sit in decks nobody references. Here's how to build messaging that sales, marketing, and product actually use consistently.
We Built a Jargon Translator (Because Marketing Speak Is Out of Control)
Paste your jargon-heavy marketing copy, get actual English back. It's silly, it's fun, and it might save your messaging from corporate word salad.
Category Creation: When to Create a New Category vs. Compete in an Existing One
Creating a new product category can define markets—or waste years on a positioning strategy nobody understands. Here's when it makes sense.
Maintaining Messaging Consistency Across Every Channel (Without Going Insane)
Your homepage says one thing, your sales team says another, and your social media sounds like a different company. Here's how to achieve consistency at scale.
Crafting Competitive Differentiation Messaging That Actually Differentiates
Your competitors claim the same benefits you do. Here's how to create differentiation messaging that's defensible and compelling.
Differentiation Frameworks That Actually Differentiate
Most differentiation sounds like everyone else's. Here's how to articulate what makes you different in ways that actually matter to buyers.
Elevator Pitches That Actually Land: The Framework That Works
Most elevator pitches confuse instead of clarify. Here's how to articulate what you do in 30 seconds in ways that make people want to know more.
Setting Up Messaging Governance That Enables Speed, Not Bureaucracy
Without governance, messaging becomes chaos. With too much governance, nothing ships. Here's how to find the right balance.
Building a Messaging Hierarchy That Cascades From Strategy to Sales
Your messaging feels disjointed because it lacks structure. Here's how to build a hierarchy that creates consistency from homepage to sales call.
Developing Launch Messaging That Cuts Through the Noise
Your product launch messaging sounds like every other launch. Here's how to create messaging that makes people care about what's new.
Tailoring Messaging for Different Buyer Personas Without Losing Consistency
Your CFO and your end users care about different things. Here's how to customize messaging by persona while maintaining a coherent brand voice.
Using Positioning Maps to Find Your Competitive Sweet Spot
Positioning maps reveal where you truly differentiate and where you're stuck in the crowd. Here's how to build ones that actually inform strategy.
When and How to Reposition Your Product Without Confusing the Market
Your initial positioning isn't working. Here's how to repositioning strategically without losing existing customers or credibility.
Aligning Messaging Between Marketing and Sales: A Framework That Works
Your marketing messaging is sharp, but sales tells a different story. Here's how to create alignment that actually sticks.
Creating a Tagline That Actually Communicates Something
Most taglines are forgettable corporate-speak. Here's how to write one that clarifies what you do and why it matters.
Balancing Technical and Business Messaging Without Alienating Either Audience
Your product serves both technical users and business buyers. Here's how to speak to both without confusing everyone.
Testing and Validating Messaging Before You Roll It Out
Don't launch new messaging and hope it works. Here's how to test messaging with real buyers before committing to a full rollout.
Messaging for Multiple Buyer Personas: Creating Unified Narratives That Resonate Across Different Stakeholders
Learn how to develop messaging frameworks that speak to different buyer personas—from end users to executives—without diluting your core narrative or creating fragmented positioning.
Messaging Testing Framework: Why Survey Data Lies
I watched a team celebrate test results that scored 87% positive—then launch messaging that tanked their conversion rate by 23%. Survey data doesn't just mislead you. It actively lies about what will work in market.
Positioning Workshop Facilitation: Two Hours That Changed Our Category
I've facilitated positioning workshops that produced transformative insights and ones that produced 'innovative solution provider.' The difference isn't the framework—it's controlling the room.
Multi-Persona Messaging Architecture: When One Message Isn't Enough
I built one perfect value prop that satisfied nobody. Turns out when you sell to CFOs and engineers simultaneously, 'increases efficiency' doesn't work for either.
Developing Messaging in 4 Weeks: The Chaos Nobody Talks About
Everyone shares the clean timeline for messaging development. Nobody talks about the three rewrites, the stakeholder meltdown, or the messaging that almost shipped with a typo in the value prop.
Comment construire une stratégie de messaging pour le marché européen B2B
Notre messaging qui fonctionnait en France a complètement échoué en Allemagne et au UK. Voici comment j'ai construit une stratégie de messaging multi-marchés qui résonne réellement.
Value Proposition Development: How to Create Value Props That Resonate With Buyers
Most value props are generic claims. Here's how to create value props grounded in customer research that drive conversion.
How to Name Product Features (When Everyone Has an Opinion)
Most feature naming happens in spreadsheets where everyone nods along but nobody agrees. Here's the systematic process that turns naming debates into decisions.
The Messaging Hierarchy: How to Create Consistent Messaging Across All Channels
Inconsistent messaging confuses customers. Here's the framework for building a messaging hierarchy that scales.
Product Naming: How to Name Products and Features That Customers Remember and Love
Your product name confuses everyone. Here's the framework for naming that's clear, memorable, and differentiated.