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How to Build a Competitive Landscape Map That Sales Teams Actually Use
Most competitive matrices sit in shared drives while sales teams lose deals they should have won. Here's how to map competitive landscapes in ways...
Who Is Segment8 For? (And Who It's Not For)
Most SaaS products claim they're for everyone, then wonder why nobody buys. Here's who Segment8 is actually built for—and who should keep using...
Technology Alliance Marketing: Turning Integrations Into Revenue Drivers
Most companies build integrations that customers never use. Here's how to turn technology partnerships into actual pipeline and revenue.
Finding What Actually Drives Retention: A Data-Driven Playbook
Most retention analysis looks at lagging indicators. Here's how to identify the specific behaviors that predict long-term customer success.
We Built a Jargon Translator (Because Marketing Speak Is Out of Control)
Paste your jargon-heavy marketing copy, get actual English back. It's silly, it's fun, and it might save your messaging from corporate word salad.
Channel Conflict Management: Preventing Direct vs. Partner Sales Tensions
Direct and channel sales teams fighting over deals destroys partner trust and loses revenue. Here's how to prevent and resolve channel conflict.
Buyer Persona Research That Actually Informs Strategy (Not Just Slides)
Most persona research produces pretty decks that nobody uses. Here's how to build personas that actually change how you sell, market, and build...
The AI Literacy Crisis in Product Marketing (and Why Courses Won't Fix It)
We sent our entire PMM team through AI training. Six weeks and $12K later, they still weren't using AI tools. The problem wasn't knowledge. It was...
Why Most Product Launch Checklists Fail (And What Actually Moves Launch Metrics)
That 47-item launch checklist won't save your launch. Most checklists create completion theater instead of focusing on the three things that actually...
13 Questions You Must Ask Before Taking Your Next PMM Job
These aren't the questions recruiters expect. These are the questions that reveal whether you're joining a strategic PMM function or a content...
A/B Testing for Product Marketers: What to Test and How to Read Results
Most A/B tests either test the wrong things or misinterpret results. Here's what PMMs should test and how to know when results actually matter.
The Discovery Call Framework for Product Marketers (Not Salespeople)
Sales discovery frameworks optimize for qualification. PMM discovery calls need a completely different approach to surface buyer language and inform...