Future of PMM · November 2, 2025
Startup layoffs and AI: What the data actually says
Everyone's talking about AI taking jobs in big tech. But Carta's data on 582K+ layoffs across 55,000+ startups tells a completely different story...
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Product Analytics · November 2, 2025
Funnel Analysis That Actually Improves Conversion Rates
Most teams analyze funnels wrong—focusing on averages instead of segments. Here's how to find the drop-off points that actually matter.
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Partner & Channel Marketing · November 2, 2025
Partner Recruitment Framework: Finding and Onboarding the Right Channel Partners
Most companies recruit partners who never generate revenue. Here's how to identify, qualify, and onboard partners who will actually sell.
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Partner & Channel Marketing · November 2, 2025
Partner Positioning Strategy: How to Message Through Channel Without Losing Control
When partners represent your brand, your positioning can get diluted or distorted. Here's how to maintain message consistency across channel sales.
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PMM Visibility & Impact · November 2, 2025
How To Get Ahead as a PMM in 2026
The PMMs who advance aren't the ones writing the most briefs. They're the ones who can prove they moved the needle. Here's how to be more effective,...
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Win/Loss Analysis · November 1, 2025
Building a Win/Loss Taxonomy: How to Categorize Feedback You Can Actually Use
Random win/loss notes don't drive decisions. A solid taxonomy turns anecdotes into patterns you can measure, track, and act on systematically.
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Win/Loss Analysis · November 1, 2025
Win/Loss Stakeholder Reporting: How to Make Research Findings Actually Matter
Win/loss insights don't drive change unless the right people see them and act on them. Here's how to communicate findings so stakeholders actually...
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Win/Loss Analysis · November 1, 2025
From Win/Loss Insights to Sales Coaching: Making Research Actionable
Win/loss analysis only matters if it changes how your team sells. Here's how to turn interview findings into coaching that actually improves win...
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Win/Loss Analysis · November 1, 2025
Using Win/Loss Analysis to Validate (or Kill) Your Pricing Strategy
Sales says you're too expensive. Buyers who chose you say price was fine. Win/loss data reveals which is true—and what to do about it.
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Win/Loss Analysis · November 1, 2025
Using Win/Loss to Refine Product Positioning: What Buyers Actually Hear vs. What You Say
Your positioning deck says one thing. Buyers hear something completely different. Win/loss reveals the gap—and how to close it.
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Win/Loss Analysis · November 1, 2025
The Win/Loss Metrics That Actually Drive Better Decisions
Most teams track win rate. The best teams track why win rate changes, which segments perform differently, and whether improvements stick.
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Win/Loss Analysis · November 1, 2025
Win/Loss Interviewing: Uncovering the Objections They Never Told Sales
The real reasons you lost deals rarely appear in CRM notes. Here's how to structure win/loss interviews that get buyers to share what they actually...
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