Cohort Analysis for PMMs: Finding Patterns That Predict Success
Averages hide the truth about product performance. Cohort analysis reveals which user groups succeed and which struggle, and what to do about it.
Read articleSegment8 journal. Page 15
Choosing the Right Value Metric for Your Pricing Model
Per-seat, per-usage, per-feature, the metric you price on determines your growth trajectory. Here's how to choose the right one.
Read article
Running Pricing Research That Actually Informs Pricing Decisions
Most pricing research is too abstract to be useful. Here's how to design research that gives you concrete, actionable pricing guidance.
Read article
Building a Discount Strategy That Doesn't Destroy Your Pricing Power
Discounts close deals, but inconsistent discounting trains customers to negotiate. Here's how to use discounts strategically without eroding margins.
Read article
Partner Marketing Fundamentals: Building Co-Marketing Programs That Drive Mutual Pipeline
Most co-marketing programs generate activity without revenue. Here's how to build partner programs that actually create pipeline for both companies.
Read article
Creating a Tagline That Actually Communicates Something
Most taglines are forgettable corporate-speak. Here's how to write one that clarifies what you do and why it matters.
Read article
Aligning Messaging Between Marketing and Sales: A Framework That Works
Your marketing messaging is sharp, but sales tells a different story. Here's how to create alignment that actually sticks.
Read article
When and How to Reposition Your Product Without Confusing the Market
Your initial positioning isn't working. Here's how to repositioning strategically without losing existing customers or credibility.
Read article