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Research Operations for Lean Teams: Running Customer Research Without Dedicated Researchers
You don't need a research team to do rigorous customer research. Here's how to build research ops that work when everyone wears multiple hats.
Qual vs. Quant Research: When to Interview Customers and When to Survey Them
Qualitative research tells you why. Quantitative research tells you how many. Here's how to choose the right method for the question you're asking.
Cohort Analysis for PMMs: Finding Patterns That Predict Success
Averages hide the truth about product performance. Cohort analysis reveals which user groups succeed and which struggle—and what to do about it.
Choosing the Right Value Metric for Your Pricing Model
Per-seat, per-usage, per-feature—the metric you price on determines your growth trajectory. Here's how to choose the right one.
Running Pricing Research That Actually Informs Pricing Decisions
Most pricing research is too abstract to be useful. Here's how to design research that gives you concrete, actionable pricing guidance.
Optimizing Your Pricing Page to Drive Conversions, Not Confusion
Your pricing page is where deals go to die. Here's how to design one that clarifies value and accelerates purchase decisions.
Designing a Freemium Model That Actually Converts to Paid
Most freemium users never convert. Here's how to design free tiers that drive adoption while creating clear upgrade triggers.
Building a Discount Strategy That Doesn't Destroy Your Pricing Power
Discounts close deals, but inconsistent discounting trains customers to negotiate. Here's how to use discounts strategically without eroding margins.
Partner Marketing Fundamentals: Building Co-Marketing Programs That Drive Mutual Pipeline
Most co-marketing programs generate activity without revenue. Here's how to build partner programs that actually create pipeline for both companies.
Testing and Validating Messaging Before You Roll It Out
Don't launch new messaging and hope it works. Here's how to test messaging with real buyers before committing to a full rollout.
Balancing Technical and Business Messaging Without Alienating Either Audience
Your product serves both technical users and business buyers. Here's how to speak to both without confusing everyone.
Creating a Tagline That Actually Communicates Something
Most taglines are forgettable corporate-speak. Here's how to write one that clarifies what you do and why it matters.