Product Adoption & Onboarding · January 3, 2025
Our activation rate was stuck at 51% for six months. I ran 12 experiments testing everything from gamification to AI-powered onboarding. Only 4...
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Messaging & Positioning · December 29, 2024
Most value props are generic claims. Here's how to create value props grounded in customer research that drive conversion.
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Industry Marketing · December 29, 2024
The nonprofit director loved our donor management platform. Then she said: 'This costs more than we pay our program coordinator. How do I justify that...
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RevOps & PMM Alignment · December 23, 2024
I wanted to show PMM's pipeline impact. My first attempt claimed 87% of all deals were 'PMM-influenced.' The CFO laughed me out of the room. Here's...
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Buyers Guides · December 22, 2024
I ignored 8 warning signs that our PMM stack needed consolidation for 18 months. By the time I consolidated, tool sprawl had cost us $240K in hidden...
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Founding PMMs · December 22, 2024
Your strategic PMM initiatives keep getting deprioritized. Here's how to get stakeholder buy-in when you're the first PMM.
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Event Marketing & Field PMM · December 22, 2024
Build VIP program layers at conferences and user events that reward top customers, accelerate enterprise deals, and create aspirational experiences...
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Competitive Intelligence · December 21, 2024
When your competitors offer nearly identical products at similar prices, differentiation seems impossible. Here's how we created meaningful...
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Product Adoption & Onboarding · December 20, 2024
Establish clear adoption goals that align teams, drive accountability, and create measurable progress toward usage and engagement targets across your...
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Industry Marketing · December 19, 2024
The veterinary software market has only 30,000 practices in the US. Here's how we built a profitable business in a tiny vertical by embracing niche...
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Product Marketing Operations · December 18, 2024
Our first three attempts at a PMM knowledge base failed completely. Nobody used them. The fourth attempt finally worked. Here's what we learned.
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Product Marketing Frameworks · December 18, 2024
Blue Ocean Strategy helps product marketers break free from competitive bloodbaths by creating new market categories where competition becomes...
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