Energy & Utilities Tech: Regulated Markets, Long Contracts
The utility CIO said: 'Your software looks interesting. But we're regulated. Any technology change requires PUC approval. That takes 18-24 months.'
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Presenting a Positioning Change to the CEO
Proposing to change how your company positions itself is high-stakes. Get it wrong, and you lose credibility. Get it right, and you reshape company strategy.
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Hospitality Program Design: Creating VIP Experiences That Strengthen Key Relationships
Design and execute strategic hospitality programs at conferences that build relationships with top prospects, key customers, and partners through exclusive, high-touch experiences.
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Feature Discovery Mechanisms: Helping Users Find Capabilities They Don't Know Exist
Design discovery systems that surface relevant features at the right moments, driving adoption of underutilized capabilities without creating noise or interruption.
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Dental Practice Software: Navigating a Consolidated Market
The dental software market is dominated by legacy vendors with deep dentist relationships. Here's how we competed against entrenched incumbents and won.
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Manufacturing Tech Product Marketing: OT Meets IT
The plant manager looked at our manufacturing software and said: 'This is IT stuff. We're Operations Technology. They're different worlds and they don't mix.'
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Building Partner Marketing Programs That Actually Drive Revenue
Partner programs fail when they're built for optics instead of outcomes. Here's how to build partnerships that generate real pipeline and revenue.
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Building Credibility as the First PMM
Nobody knows what PMM does yet and you need to prove your value fast. Here's how to build credibility when you're the first product marketer.
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