RevOps & PMM Alignment · December 18, 2024
Account-based marketing requires account-level analytics. Learn how product marketers measure and optimize ABM program performance beyond...
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Event Marketing & Field PMM · December 17, 2024
I used to focus only on our booth at trade shows. Then I started spending 30% of my time observing competitors. The intelligence I gathered changed...
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Marketers at Scale-ups/Series A · December 16, 2024
The simple pricing that worked at seed stage creates friction as you move upmarket and expand products. Here's how to evolve pricing for growth.
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Product Marketing Operations · December 16, 2024
Most PMM teams measure activity instead of impact. Here are the metrics that prove product marketing is driving business results.
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Product Adoption & Onboarding · December 12, 2024
We had 15,000 users and no idea which ones would churn, expand, or stay flat. I built an engagement scoring model that predicted outcomes with 84%...
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Strategy · December 12, 2024
Most quarterly plans are forgotten by week 3. Here's how to build a realistic PMM plan that you'll actually execute.
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Industry Marketing · December 12, 2024
The utility CIO said: 'Your software looks interesting. But we're regulated. Any technology change requires PUC approval. That takes 18-24 months.'
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Executive Communication · December 11, 2024
Proposing to change how your company positions itself is high-stakes. Get it wrong, and you lose credibility. Get it right, and you reshape company...
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Partner & Channel Marketing · December 10, 2024
White label partnerships can add millions in revenue or become a support nightmare. Here's how to structure OEM programs, pricing, and partner...
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Buyers Guides · December 5, 2024
Our 'free' Google Docs and Sheets PMM stack cost $0 in licenses and $180,000 in time annually. Here's what free tools actually cost.
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Event Marketing & Field PMM · December 5, 2024
Design and execute strategic hospitality programs at conferences that build relationships with top prospects, key customers, and partners through...
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Product Marketing Operations · December 2, 2024
Not everything in product marketing should be automated. Here's how to identify which PMM processes benefit from automation and which require human...
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