Page 60
We Redesigned Our Trade Show Booth Around One Insight
Our booth was professionally designed, on-brand, and completely ineffective. People walked past without stopping. Then we spent three hours observing...
Running Co-Marketing Events with Partners: A $28K Event That Generated $340K Pipeline
We spent $55K on a solo event and generated $80K pipeline. Six months later, we ran a $28K partner event and generated $340K. Here's what changed.
Pragmatic Marketing Framework: A Comprehensive Approach to Product and Market Success
The Pragmatic Marketing Framework provides a complete blueprint for product management and product marketing, defining activities across market,...
Building Technical Communities on Discord and Slack
Discord and Slack are where developers hang out. Here's how to build technical communities that actually help developers and drive product adoption.
E-commerce Platforms PMM: Demonstrating ROI in Competitive Markets
The e-commerce director said: 'Your platform costs $5K/month. I can hire a developer for that. Why should I buy software instead?'
How I Influenced Product Strategy Through Executive Communication
For two years, Product built what they wanted while I documented customer feedback. Then I learned how to present market intelligence in a way that...
Regional Campaign Planning: Coordinating Field Marketing Across Multiple Markets
Design and execute coordinated regional marketing campaigns that balance local customization with brand consistency, optimize resource allocation, and...
Freemium That Actually Converts: The Upgrade Trigger Framework
Most freemium users never upgrade. Here's how to design upgrade triggers that convert free users into paying customers.
Consensus Selling Strategies: How to Navigate Multi-Stakeholder B2B Deals
B2B deals average 6.8 stakeholders. Here's how to build champions, map buying committees, and drive consensus to close complex deals faster.
Using Win/Loss to Build Better Competitive Intelligence
Win/loss interviews reveal what competitive intelligence tools miss: real reasons customers choose you or competitors.
Lead Scoring Collaboration: How PMM and RevOps Build Better Qualification Models
Product marketers bring market intelligence and customer insights. RevOps brings data analysis and systems expertise. Together, they build lead...
International Sales Enablement: Training Global Teams on Product and Positioning
Your US sales team knows the product cold. Your international teams struggle with demos and positioning. Here's how to enable global sales teams...