Plan and execute successful customer conferences that strengthen relationships, showcase product value, drive expansion revenue, and create powerful marketing content.
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I thought I understood our pricing strategy. Then I started reviewing non-standard deals with the deal desk and realized I'd been completely wrong about what customers actually valued.
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No budget for agencies, events, or paid campaigns. Here's how to plan launches that drive adoption with resources you actually have.
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Learn when to hire regional product marketers, how to structure global PMM teams, and how to balance local autonomy with global consistency as you expand internationally.
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My healthcare software demo went perfectly. The physician loved it. Then I learned I needed to convince seven more people I'd never met before anyone could sign a contract.
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The best product marketing and revenue operations teams work as strategic partners. Learn how to build this collaboration into a competitive advantage.
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Win themes should come from actual wins, not brainstorming sessions. Here's how I extracted competitive positioning from 50 real customer decisions.
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I used to hide bad news in optimistic framing and defensive explanations. Then I learned that executives respect PMMs who present bad news directly, with context, accountability, and a plan...
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