Industry Marketing · July 29, 2024
E-commerce Platforms PMM: Demonstrating ROI in Competitive Markets
The e-commerce director said: 'Your platform costs $5K/month. I can hire a developer for that. Why should I buy software instead?'
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Executive Communication · July 26, 2024
How I Influenced Product Strategy Through Executive Communication
For two years, Product built what they wanted while I documented customer feedback. Then I learned how to present market intelligence in a way that...
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Event Marketing & Field PMM · July 26, 2024
Regional Campaign Planning: Coordinating Field Marketing Across Multiple Markets
Design and execute coordinated regional marketing campaigns that balance local customization with brand consistency, optimize resource allocation, and...
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Go-to-Market · July 25, 2024
Freemium That Actually Converts: The Upgrade Trigger Framework
Most freemium users never upgrade. Here's how to design upgrade triggers that convert free users into paying customers.
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Sales Enablement · July 25, 2024
Consensus Selling Strategies: How to Navigate Multi-Stakeholder B2B Deals
B2B deals average 6.8 stakeholders. Here's how to build champions, map buying committees, and drive consensus to close complex deals faster.
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Competitive Intelligence · July 24, 2024
Using Win/Loss to Build Better Competitive Intelligence
Win/loss interviews reveal what competitive intelligence tools miss: real reasons customers choose you or competitors.
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RevOps & PMM Alignment · July 22, 2024
Lead Scoring Collaboration: How PMM and RevOps Build Better Qualification Models
Product marketers bring market intelligence and customer insights. RevOps brings data analysis and systems expertise. Together, they build lead...
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International GTM · July 22, 2024
International Sales Enablement: Training Global Teams on Product and Positioning
Your US sales team knows the product cold. Your international teams struggle with demos and positioning. Here's how to enable global sales teams...
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Buyers Guides · July 22, 2024
Customer Research Platforms: Dovetail vs. Gong vs. Spreadsheets
I paid $12K for Gong and $8K for Dovetail to scale customer research. One year later, I was still manually synthesizing insights in spreadsheets.
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Competitive Intelligence · July 22, 2024
Reverse-Engineering Competitor Sales Pitches from Demos
You don't need to spy on competitor sales calls. Their demos reveal everything about their positioning, objection handling, and sales strategy.
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Industry Marketing · July 20, 2024
LATAM Expansion: Currency, Payment, and Partnership Challenges
Latin America has massive potential for B2B SaaS. It also has currency volatility, payment complexity, and partnership dynamics that break standard...
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Product Marketing Operations · July 19, 2024
Planning my first PMM budget: Tools, research, and headcount
The CFO asked for my 2025 PMM budget. I had no idea how to plan it. Here's what I learned about budgeting for product marketing—and what I'd do...
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