Marketing to Farmers: Everything I Got Wrong About Agtech
I spent a year selling agtech with Silicon Valley marketing playbooks. I closed zero deals. Then I learned how farmers actually evaluate technology, and everything changed.
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Managing Multiple Product Launches Simultaneously: The Operating System for Scale
When you go from one launch per quarter to five launches per month, everything breaks. Here's the system that actually scales.
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Webinar Program Frameworks: Building Scalable Virtual Events That Drive Pipeline
Create a repeatable webinar program that generates qualified leads, educates prospects, and accelerates pipeline through strategic topic selection, promotion, and follow-up.
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Brand Storytelling Framework: How to Build Narratives That Actually Resonate
Most brand stories are forgettable origin tales. Here's how to craft compelling narratives that create emotional connection and drive buyer action.
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Launching a Win/Loss Program as a Solo PMM
I was the only product marketer, managing launches, sales enablement, and competitive intelligence. Building a win/loss program seemed impossible. Then I found a way to make it work.
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Why I Started Joining Forecasting Calls as a PMM
Product marketers don't usually join revenue forecasting calls. I started showing up anyway. Turns out PMM has insights that make forecasts more accurate, if you know what to listen for.
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Onboarding Analytics Dashboards: Tracking What Actually Matters
Build onboarding dashboards that surface actionable insights, identify drop-off points, and guide optimization decisions through strategic metric selection and visualization design.
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April Dunford's Positioning Framework: Finding Your Best Market Position
April Dunford's positioning framework provides a systematic approach to discovering and articulating what makes your product uniquely valuable in a specific market context.
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