Event Marketing & Field PMM · July 9, 2024
We tried to keep running virtual events the same way we did in 2020. Registration dropped 75%. Here's what we learned about virtual events in the...
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Event Marketing & Field PMM · July 9, 2024
I submitted five conference proposals and got rejected every time. Then I learned that conference organizers don't want product pitches or generic...
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International GTM · July 8, 2024
Your $99/month price point works in San Francisco but feels expensive in Berlin and cheap in Zurich. Understanding value perception across cultures is...
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International GTM · July 8, 2024
Should you hire local marketing teams or centralize from HQ? Here's how to build international marketing organizations that balance local expertise...
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Event Marketing & Field PMM · July 8, 2024
Execute effective field marketing programs that generate local demand, support sales teams in key markets, and deliver measurable pipeline through...
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Platform & Ecosystem Marketing · July 8, 2024
APIs generate billions in revenue, but most companies market them like documentation. Here's how Stripe, Twilio, and Plaid positioned APIs as...
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Buyers Guides · July 5, 2024
After 18 months with Klue, we cancelled and built our own competitive intelligence system. Six months later, I realized we'd 'built our own' by...
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Executive Communication · July 3, 2024
I used to present launch results as 30-slide decks full of metrics. Then I learned executives want one thing: Did it work, and what are we doing next?
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Go-to-Market · July 3, 2024
Enterprise deals need executive involvement. Most exec briefings are ad-hoc chaos. Here's how to systematize them.
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Developer & Technical Marketing · July 2, 2024
Developers won't use your SDK if it's hard to install, poorly documented, or doesn't follow language conventions. Here's how to build SDKs that get...
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Competitive Intelligence · June 30, 2024
Manual website checking wastes hours weekly and misses critical changes. Here's the automated monitoring system I built to catch everything...
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Product Adoption & Onboarding · June 28, 2024
Build a video tutorial program that accelerates onboarding, improves feature adoption, and reduces support burden through strategic planning,...
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