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Executive Briefing Strategy: How to Prepare Execs to Close Enterprise Deals
Enterprise deals need executive involvement. Most exec briefings are ad-hoc chaos. Here's how to systematize them.
SDK and Library Marketing: Getting Developers to Adopt Your Tools
Developers won't use your SDK if it's hard to install, poorly documented, or doesn't follow language conventions. Here's how to build SDKs that get...
Automating Competitor Website Change Detection
Manual website checking wastes hours weekly and misses critical changes. Here's the automated monitoring system I built to catch everything...
Tutorial Video Strategy: Creating Videos That Drive Product Adoption, Not Just Views
Build a video tutorial program that accelerates onboarding, improves feature adoption, and reduces support burden through strategic planning,...
Monitoring Competitor Marketing: What to Track and How to Use It
Tracking competitor marketing reveals their strategy before products launch. Here's what signals matter and how to capture them systematically.
GTM Team Hiring Roadmap: The Right Sequence for Building Your Go-to-Market Engine
Learn the optimal hiring sequence for building a go-to-market team from seed stage through Series B, including when to add PMM, sales, marketing, and...
SiriusDecisions Demand Waterfall: Aligning Marketing and Sales on Lead Management
The SiriusDecisions Demand Waterfall framework provides a standardized model for tracking leads from marketing through sales, improving alignment and...
Entering Asian B2B Markets: Our Singapore-First Strategy
Asia-Pacific isn't one market—it's dozens of markets with different languages, business cultures, and buying behaviors. Here's why Singapore became...
Should PMM report to Product or Marketing? (Our decision)
After two reorgs and experience in both structures, here's what actually matters about PMM's reporting line—and it's not what most people think.
The 7 Sales Metrics I Track as a Product Marketer
Most PMMs track marketing metrics. I track sales metrics instead. These seven numbers tell me everything I need to know about whether my positioning...
International Competitive Intelligence: Understanding Local Competition
Your global competitors aren't your only threat. Local players dominate markets you've never heard of. Here's how to identify and understand regional...
Cybersecurity Product Marketing: Fear, Uncertainty, and Proof
The CISO listened to my security product demo, then asked: 'What happens when your platform gets breached and our data is compromised?'